Frankly Amsterdam showroom in The Hague
Textiles that feel as if they were always yours.
Frankly Amsterdam began seven years ago as Fem Home, founded on a single conviction: that the most beautiful textiles are made from the most beautiful raw materials. Nothing more. That conviction still drives the brand today, and it is precisely why we at Byron & Jones love working with Frankly Amsterdam.
The brand has specialised in the higher end of the interior industry, with a focus on made-to-measure. That means: no standard sizes you simply have to accept, but textiles that adapt to your space. To your bed, your floor, your bathroom.
What Frankly Amsterdam makes
The collection includes rugs, bed linen and bath textiles. Each piece is made from carefully selected natural materials: wool, linen, cotton and other fibres with character. Materials you feel the moment you touch them, and that only become more beautiful with years of use.
Working alongside designers including Marc Thorpe and Mae Engelgeer, complementary designs are added to the collection. The result is a range that feels coherent but never monotonous: from the soft, layered warmth of the Rise Up collection and the quiet strength of At Ease, to the playful pattern-making of Colour Me and the understated elegance of En Suite.
How we work with Frankly Amsterdam at Byron & Jones
We carry Frankly Amsterdam because it fits the way we think about interiors: not as a collection of products, but as a coherent whole. Textiles are never an afterthought. A rug determines the acoustics and atmosphere of a room. Bed linen shapes how a bedroom feels when you wake up in the morning.
In our showroom on Noordeinde in The Hague, you can touch and compare the collection. We help you choose the right colour, the right material and the right dimensions for your specific space. If you wish, we can look further together: how does the textile relate to the furniture, the lighting, the finish of the walls?
That is the conversation we are good at.
Curious which Frankly Amsterdam pieces suit your interior? Book a free consultation or simply come and visit us.
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Frequently asked questions about Frankly Amsterdam
What is Frankly Amsterdam?
Frankly Amsterdam is a Dutch luxury textile brand, founded as Fem Home and specialised in made-to-measure bed linen, rugs and bath textiles in natural materials. The brand collaborates with internationally respected designers and focuses on the higher end of the interior industry.
Which Frankly Amsterdam collections can I see at Byron & Jones?
Our showroom in The Hague carries several Frankly Amsterdam collections, including At Ease (rugs), Rise Up (bed linen), Colour Me, En Suite and Second Nature. Come and experience the materials in person.
Can Frankly Amsterdam textiles be made to measure?
Yes. Frankly Amsterdam specialises in made-to-measure. Rugs, bed linen and other textiles can be ordered in dimensions tailored to your specific space. We guide you through that process from our showroom.
What materials does Frankly Amsterdam use?
Frankly Amsterdam works exclusively with high-quality natural materials such as wool, linen and cotton. The selection of raw materials is central to the brand's philosophy: only what is beautiful at its origin is used.
Can I see Frankly Amsterdam in a showroom in The Hague?
Yes. Byron & Jones carries Frankly Amsterdam in our showroom at Noordeinde 132 in The Hague. You can view and touch the collection Tuesday to Friday between 9:30 am and 5:30 pm, and on Saturday from 10:00 am to 5:00 pm.
How does Frankly Amsterdam differ from other textile companies?
Frankly Amsterdam combines the purity of natural materials with made-to-measure possibilities and collaboration with international designers. The brand focuses not on volume but on quality and lasting beauty, making it at home in a high-end interior.
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